Post by moon125 on Nov 5, 2024 3:33:01 GMT -5
According to Glassdor, the level of trust in employees' opinions about working conditions in a particular company is three times higher than in the CEO's opinion. Therefore, the best way to communicate the benefits of a company is to make team members brand ambassadors. For this practice to bring tangible results, it is necessary to choose the right ambassadors and develop a strategy for promoting the company to the outside world for them. Read on to find out how to do this.
Why do companies need employee ambassadors?
Brand ambassadors are employees who represent the company to the public, actively support its image, values, and establish connections between the organization and the target audience. Ambassadors help increase brand awareness, create a positive reputation through personal support and recommendations. What benefits does this give to the company?
Strengthening the HR brand
Enthusiasm is contagious. Potential employees shopify website design who constantly hear or read about the benefits of working for a company will want to work for it too. This way, the talent pool grows, and the organization can choose from a larger pool of talented professionals.
Reducing the cost of hiring
Companies with a bad reputation will pay more to hire — at least 10% more for each employee. When your brand is well-known and has a lot of positive feedback, candidates will try to get into the company by any means necessary.
Expanding your online presence
If employees sincerely advertise their employer on social networks and various online platforms, the company becomes more visible on the Internet, and this increases traffic to the corporate website and other channels of presence.
Increasing loyalty and motivation of current employees
Ambassadors inspire colleagues to follow the organization's principles and support the corporate culture and values ​​by their personal example. They also help to create a friendly working atmosphere and act as a link between the team and management, which allows for effective two-way communication.
Brand Ambassadors
What do ambassadors bring to a company?
Criteria for selecting HR brand ambassadors
Loyalty and high eNPS
One of the main criteria when selecting an ambassador is high loyalty and a sincere desire to recommend the company as an employer to others. Those who artificially praise the organization will be quickly seen through by the audience. People will understand that all recommendations and reviews are just a PR campaign, and not an honest opinion.
You can assess how loyal your team members are to the brand on the Happy Job online platform . The study will help to comprehensively analyze the situation in the company using five metrics: "Proud of the company", "Remains in the future", "Recommends the company", "Remains now", "Strives to do more". The questionnaire will help to identify development areas and take relevant measures to improve problematic metrics.
Loyalty assessment on the Happy Job platform
Loyalty assessment on the Happy Job platform
Examples of questions for assessing employee loyalty on the Happy Job platform
To determine which employees can act as brand ambassadors, ask them to provide their name in an open-ended question - this can be done using a special switch.
What are other advantages of the platform:
a ready-made patented methodology that has proven its effectiveness in many projects;
100% Anonymity: A safe environment for speaking up will make employees feel comfortable and ensure honest answers;
gamification. Game elements reduce cognitive load and increase the reliability of responses;
The largest benchmark database in Russia — 800+ companies, 32 industries. Benchmarks by industry, company, function, and custom. Learn how successful companies cope with the same challenges you face every day.
Automatic processing of results. You will not waste time on preparing reports and analysis.
survey platform
Find out the opinion
of employees
Just!
Activity
It is desirable that brand ambassadors have good writing skills and actively use social media. Their texts about the company should be informative, interesting and inspiring. Do not impose such a task on those who are not very interested or use social media only to consume content. One post a month from a quiet account with few subscribers will not produce any effect.
Microsoft employee Lee Welch is a great example of who to choose as an ambassador. His LinkedIn account, where he publishes expert articles, has more than 4,000 followers. This is an audience that Microsoft would likely not be able to reach on its own.
Why do companies need employee ambassadors?
Brand ambassadors are employees who represent the company to the public, actively support its image, values, and establish connections between the organization and the target audience. Ambassadors help increase brand awareness, create a positive reputation through personal support and recommendations. What benefits does this give to the company?
Strengthening the HR brand
Enthusiasm is contagious. Potential employees shopify website design who constantly hear or read about the benefits of working for a company will want to work for it too. This way, the talent pool grows, and the organization can choose from a larger pool of talented professionals.
Reducing the cost of hiring
Companies with a bad reputation will pay more to hire — at least 10% more for each employee. When your brand is well-known and has a lot of positive feedback, candidates will try to get into the company by any means necessary.
Expanding your online presence
If employees sincerely advertise their employer on social networks and various online platforms, the company becomes more visible on the Internet, and this increases traffic to the corporate website and other channels of presence.
Increasing loyalty and motivation of current employees
Ambassadors inspire colleagues to follow the organization's principles and support the corporate culture and values ​​by their personal example. They also help to create a friendly working atmosphere and act as a link between the team and management, which allows for effective two-way communication.
Brand Ambassadors
What do ambassadors bring to a company?
Criteria for selecting HR brand ambassadors
Loyalty and high eNPS
One of the main criteria when selecting an ambassador is high loyalty and a sincere desire to recommend the company as an employer to others. Those who artificially praise the organization will be quickly seen through by the audience. People will understand that all recommendations and reviews are just a PR campaign, and not an honest opinion.
You can assess how loyal your team members are to the brand on the Happy Job online platform . The study will help to comprehensively analyze the situation in the company using five metrics: "Proud of the company", "Remains in the future", "Recommends the company", "Remains now", "Strives to do more". The questionnaire will help to identify development areas and take relevant measures to improve problematic metrics.
Loyalty assessment on the Happy Job platform
Loyalty assessment on the Happy Job platform
Examples of questions for assessing employee loyalty on the Happy Job platform
To determine which employees can act as brand ambassadors, ask them to provide their name in an open-ended question - this can be done using a special switch.
What are other advantages of the platform:
a ready-made patented methodology that has proven its effectiveness in many projects;
100% Anonymity: A safe environment for speaking up will make employees feel comfortable and ensure honest answers;
gamification. Game elements reduce cognitive load and increase the reliability of responses;
The largest benchmark database in Russia — 800+ companies, 32 industries. Benchmarks by industry, company, function, and custom. Learn how successful companies cope with the same challenges you face every day.
Automatic processing of results. You will not waste time on preparing reports and analysis.
survey platform
Find out the opinion
of employees
Just!
Activity
It is desirable that brand ambassadors have good writing skills and actively use social media. Their texts about the company should be informative, interesting and inspiring. Do not impose such a task on those who are not very interested or use social media only to consume content. One post a month from a quiet account with few subscribers will not produce any effect.
Microsoft employee Lee Welch is a great example of who to choose as an ambassador. His LinkedIn account, where he publishes expert articles, has more than 4,000 followers. This is an audience that Microsoft would likely not be able to reach on its own.